Tinsels is a story written by four hands, those of Remi and Julien. The spirit of the company is born and transmitted through the design of casual yet striking lines, focusing on real life and inspired by popular culture. Places, music, images and personalities provide the emotion to the Tinsels' story. That's why a profusion of icons are interwoven in the brand.
Tinsels comes from the idea of a sparkling world. It all started with the idea of a light bulb. From this bulb stemed out the lurex threads, the light, the spark. Tinsels is a chic, casual and fresh universe for pieces without decoration, always with a bit of masculine tailoring. The silhouette is quite minimal but always with a great care for materials.
The brand is based in Lyon, the city which is the quintessence of beautifully created fabrics and garments. Tinsels highlights the precious fabrics, but modernized, from its cultural heritage. Its identity is reflected in a simple, creative and modern spirit.